Web design las vegas
Whenever a visitor arrives online, the site has a very small amount of time to convince that person to stay. If it looks like a muddle, or it's not clear what the site is about, then most likely the visitor will bounce off to somewhere more 'useful' for his or her purposes.
Web design las vegas - Navigation
The navigation should be clear and consistent. Keep in mind the 3 click rule indicating that any page online should not be more than 3 clicks from the home page. Clarity is key. If the visitor gets lost, the consumer experience quotient is diminished. There should be a clear visual hierarchy. Which means that it should be clear towards the visitor which categories or topics fall into which parent pages. Sometimes this is difficult when it's not obvious where to put a topic. But attempt to make it as intuitive as you possibly can. And always show them the way in which out, that is, also have the home page clickable with one click from wherever the user is.
The approach may be the opposite to the style of casinos in Vegas. Here, the way out is signposted as per regulations, but it is not generally obvious. The idea is to keep people wandering around and gambling by making it difficult to leave. This works for casinos but will not work for your website.
The concept of 'visual affordance' is relevant here. This is the idea that the visual design of an object (whatever that could be) should give some indication of how to use it. An example of this would be the shopping cart icon with an ecommerce site. The shopping cart software image indicates to users this is where you go to fulfil the purchase.
Web design las vegas - Utility and usability
Try not to get confused between your notions of 'utility' and 'usability'. Utility refers to the ability to do lots of useful things on the site. Usability refers to how easy it is for users to really do those things. Usability shows how likely the user is to actually execute the desired tasks. Visitors is less likely to make contact if that contact is difficult to find. A visitor is not as likely to buy if they are interrupted across the purchase path. For ecommerce in particular, once a visitor is involved in the buying process, that process ought to be pared back to the minimum. Requests for extra details will only lead to user frustration. Plus they won't return with no compelling reason.
web design las vegas - Ecommerce
I'll provide you with an example of a frustrating user experience. I was looking for an iPhone online, for prices and specs and packages. Things i got was a telco asking me for my customer no. which obviously is buried with the bills that I do not look at. So they set up an obstacle straight away. Presumably this was to store data about my interests for marketing purposes, but it is the wrong approach.
Web design las vegas - Mobile Interaction
How good does your site look on a mobile browser? When the answer is I don't know because I can't see it properly, then it is time to take action. A growing amount of the people to your site are probably coming to you from mobile devices and this is set to increase further. Even without the a mobile-enabled site or perhaps a site specifically designed for that mobile platform, your visitor is not likely to have a good experience. Therefore, he is less likely to return and fewer likely to perform the specified action on your site. For those who have a site built with WordPress then you could look at installing a plugin such as WP Touch to render your website in a suitable way.
